Spread the Word!

Official social media hashtag: #WearBlackGiveBack

Sample Social Media Posts


  • Are you ready to #WearBlackGiveBack? It’s a day to celebrate all the good going on at @unomaha!
  • Mark your calendars for October 13 - 14. It will be a day for all Mavericks to support @unomaha at givingday.uomaha.edu #WearBlackGiveBack
  • It’s time to show what it means to be a Maverick! On October 13 - 14, help us celebrate #WearBlackGiveBack!
  • We’re getting pumped for #WearBlackGiveBack! Join the conversation by following uno_fund and visiting givingday.unomaha.edu!
  • Get ready to #WearBlackGiveBack on October 13 - 14! Follow uno_fund for updates, contests and announcements!
  • A little can go a long way when we get together and give together on October 13 - 14 for #WearBlackGiveBack! Join the movement!
  • #WearBlackGiveBack is today! You can help @unomaha better the world, when the world needs it most. Today, if you can, make an impact by supporting [SCHOOL or CAUSE] with a gift and sharing your Maverick pride. givingday.unomaha.edu


  • Save the date: #WearBlackGiveBack is October 13 - 14! Wear your black UNO gear and make a gift to your favorite cause, program or student group at the University of Nebraska at Omaha. Visit givingday.unomaha.edu to find out more.
  • The real success of #WearBlackGiveBack will not be how much money we raise but in showing UNO's students the whole community has their backs! Join the giving on October 13 - 14 at givingday.unomaha.edu.
  • October 13 - 14 will be a historic day for UNO. You can learn more about Wear Black, Give Back and support our campaign at [link to your profile page]. #WearBlackGiveBack
  • Let’s show everyone that Maverick generosity! On October 13 - 14, help us celebrate #WearBlackGiveBack and provide access to exceptional education, opportunities and futures.
  • I'm so excited to be a part of #WearBlackGiveBack! You can support UNO by visiting givingday.unomaha.edu and donating on October 13 - 14. #WearBlackGiveBack
  • On October 13 - 14, you will have 24 hours (one day!) to give where your heart is! To support one of the great causes and programs at UNO, visit [link to profile page]. #WearBlackGiveBack
  • #WearBlackGiveBack is today! You can help @unomaha better the world, when the world needs it most. Today, if you can, make an impact by supporting [SCHOOL or CAUSE] with a gift and sharing your Maverick pride. givingday.unomaha.edu

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy. Below is a list of ways you can begin engaging your community for #WearBlackGiveBack!

Get started by liking the UNO Fund Facebook page. This will allow you to get updates, important information and tips for Wear Black, Give Back, including info about challenges, contests, livestreams and more. 

In your posts, tag the page and ask your Facebook friends to check it out. Ask friends, family, customers, employees and board members to do the same.

Talk it up! Share your personal UNO success stories to help others understand why they should support UNO. Use photos! Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Tell everyone that you are participating in Wear Black, Give Back. Be sure to tell people what it is all about by using some of the suggested messaging above. Let them know how they can donate and ask them to spread the word.

Join the Wear Black, Give Back Facebook event, and invite your friends and family so that they can be reminded as the day gets closer AND see who else is participating

Do all of the above and repeat ... again and again and again.

Twitter Tips

Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient! Below you will find a few tips to help you have success.

Follow uno_fund’s Twitter account. Go to www.twitter.com/uno_fund and click the Follow button. Now you can begin receiving and sharing information about Wear Black, Give Back.

Tell your followers that you are participating in #WearBlackGiveBack. Tell your followers about your favorite UNO cause and begin to build a story around the initiatives you’d like to support. Let them know about any incentive prizes you are trying to win and how they can help you do so. Use some of the suggested tweets provided.

Use Hashtags and Handles. Whenever you share information include the uno_fund handle and #WearBlackGiveBack to further spread the word. Show that you are a part of Wear Black, Give Back by using the hashtag in all of your tweets. People who are interested in a particular event, person or business will follow the hashtag to stay up-to-date on any conversations around their topic of interest.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos and interesting content. Twitter is not just about your words. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.

Tweet, retweet and tweet again! (Especially on the day of Wear Black, Give Back)

Instagram Tips

Prefer photos, selfies and videos? Take advantage of Instagram during Wear Black, Give Back! Here’s your Instagram checklist:

Follow the_uno_fund on Instagram. Head to www.instagram.com/the_uno_fund to “Follow” the activity around Wear Black, Give Back.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. Use your Flat Durango to share your support of Wear Black, Give Back! Focus on sharing images that speak to your passion for UNO's mission. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics or quotes, Canva lets you add text right on top of the image as well as providing you with a suite of photo editing tools.

Socialize! Like your friends’ #WearBlackGiveBack posts, and consider re-sharing posts that stand out and speak to you. Showcasing the stories and individuals that propel UNO’s mission will help raise awareness in advance of the day. Also take this opportunity to cross-promote by liking and re-sharing others’ posts to boost your visibility.

Use the #WearBlackGiveBack hashtags, in addition to other creative hashtags. 3-5 hashtags per post is the sweet spot. Don’t forget to include #WearBlackGiveBack

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor and convictions of your organization shine through your photos, captions and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.